digital marketing

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of strategies and tools that help businesses reach consumers online, including:

• Search Engine Optimization (SEO) – improving website visibility on search engines.

• Social Media Marketing (SMM) – promoting content and engaging users on platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter).

• Email Marketing – sending targeted messages and campaigns to subscribers.

• Pay-Per-Click (PPC) Advertising – running paid ads on search engines and other digital platforms.

• Content Marketing – creating and sharing valuable content to attract and retain customers.

• Affiliate Marketing